Retail & E-CommerceA multi-location retail brand

Turning Scattered Data Into a Live Business Dashboard

40%faster decisions

The challenge

A growing multi-location retail brand had data everywhere — POS, Shopify, Google Analytics, email marketing, and spreadsheets — but no unified view. The founder spent Monday mornings opening four spreadsheets, copy-pasting numbers, and manually building a weekly summary. Strategic decisions were being made on gut feeling because the data was too fragmented and time-consuming to analyze properly.

Our approach

Mapped all data sources: POS system (Square), e-commerce (Shopify), web analytics (GA4), email marketing (Mailchimp), and manual spreadsheets.
Built automated data pipelines connecting each source to a central analytics layer — zero copy-pasting required.
Designed a clean, real-time dashboard focused on 7 key KPIs: revenue by channel, product margin analysis, customer acquisition cost, inventory velocity, email conversion rates, foot traffic patterns, and month-over-month trends.
Set up automated alerts for metrics outside normal ranges — like revenue dropping 20% below the weekly average.

Client perspective

“I discovered that our weekend brunch items had 40% higher margins than weekday bread sales. That one insight justified the entire project. Now I make decisions in minutes that used to take days of digging.”

A multi-location retail brand

Results

40%

Decision speed improvement

+18%

Revenue increase (Q1)

Manual reporting hours saved/week

5 days

Time to first dashboard

Next step

If you want results like these, start with one workflow that is already creating drag in the real business.

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